5 Ways Social Media Can Help in Enhancing SEO Results
Search engine optimisation or SEO is receiving enormous traction in the modern days to the extent that we have what we call social media SEO. If you want to boost brand awareness, increase leads or grow your business, search engine optimisation is certainly the answer. The digital marketing solution is ideal for small, medium, and enterprise-level businesses that want to sustainably grow and establish a formidable online presence. This piece explores the different ways social media can help in enhancing your SEO results. So let’s dive into it.
Social Media and SEO
There are currently over 4.7 billion social media users globally, using different social sites like Instagram, Facebook, Twitter, and Pinterest among others. With the fact that there is an ever-growing number of social media users, it is ideal for businesses to utilize social platforms to reach out to their target audiences.
Social media has proven to be a must-have when it comes to growing a brand in the contemporary era. And in fact, many businesses today applaud social media for their popularity and incredible results in terms of lead generation and conversion optimization. With that, you may be thinking about how social media enhances SEO results and this is how.
Enhances Content Reach
Social media doesn’t directly contribute to ranking on SERPs, but it indirectly helps brands to rank higher via content and keyword optimization. It’s an ideal avenue to share any type of content i.e short-form, long-form, imagery, infographics, and videos among others. Social media is a great place to share your content with the concerned audience.
Social media posts can increase engagement and allow social media users to easily interact with brands. On the other hand, brands can provide links to long-form content to allow the audience to visit such websites. In so doing, this increases traffic to a given site.
Also, social media caters to the use of keywords. Brands can embed search terms in their social media content to attract the right traffic. Social media also provides an opportunity for extended content distribution and brand recognition. Whenever social media users enter such keywords, they are able to land on that content as long as the brand has an optimised social media profile.
Social Media Platforms Are Used as Search Engines
Are you aware that Gen Z and millennials are increasingly using social media platforms like Instagram, TikTok, and Facebook as search engines? For decades, Google had been known to be the leading search engine and anyone who wants to attain any information would use the search engine, but things are quite changing.
About 40% of Gen Z prefer social media for searching to Google or Bing. Therefore, conduct a social media audit to assess whether your social media platforms can excellently support your SEO strategy. Check whether your social posts are optimised with relevant keywords, hashtags, CTAs, with even user-generated content. This will help your official website get more traffic directly from your social media platforms.
Websites grow because of traffic. Whether it’s organic or paid, traffic to a site is a major ranking factor. Precisely, the more a website receives traffic, the more it ranks higher on search engines like Google. The more traffic comes in the more chances of enhancing lead generation, sales, and ROI. All these are business facets that help a business grow and set smart financial goals considering financial ratios.
Businesses can leverage social platforms like Instagram, Facebook, Pinterest, and Twitter to drive organic traffic to their eCommerce websites. To optimise SEO results, consider using keywords in your content and images. This will increase your content’s visibility. However, mind the quality of your content. It’s only quality content that can convince online users to always choose your site.
Social Profiles Also Rank on SERPs
Social media profiles also rank in search engine results, often on the first page of Google when online users enter specific keywords. Although social profiles aren’t an aspect of search engines, they can indeed help a site rank higher.
Generally, a social media profile will rank higher if it has the keywords like the business site. For example, the social media profile i.e Facebook will come just below the official site of a business or in the subsequent ranks. Normally, they also come with ratings and reviews.
Therefore, optimise your social profiles so that they appear in searches to improve your brand image, ranking, and overall SEO results.
Google My Business (GMB)
When businesses or brands want to appear in local searches, they usually invest in local searches. Unlike before, SEO has become a must for businesses of all sizes across industries. Local SEO generally allows businesses to fetch more local customers whenever they try to search for products or services within a given geographical region.
Local SEO has become reliable because it is cheap and also allows businesses to reach more people. In fact, findings reveal that 80% of local searches end up in a purchase in the subsequent weeks.
However, as businesses target to make more sales locally, local SEO works wonders by directing customers and potential buyers to the official site of a business. This directly increases a site’s traffic which helps it to improve its SEO results and achieve the related business objectives. Therefore, consider investing in local SEO with a GMB account, business listings, and optimised geographical location to increase traffic to your website.
Social media is an open hallway to sizeable SEO results. Whether you utilize your social platforms to distribute optimised content or leverage local SEO to get more customers, all these are mediums for enhancing SEO results. Consider the provided ways to drive SEO results via your social media sites because they have proven to be reliable and effective in the SEO realm.
About the Author
Jessica Robinson loves to write interesting and knowledgeable blogs regarding business management, education and life to satiate the curiosity of her lovely readers. Currently, she is serving as a content manager at the ‘Speaking Polymath’. Every piece of content that she writes demonstrates her immense love and passion for her profession.
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