6 Ways To Optimise Your Local SEO Strategy For Success
If you’re like most small business owners, you’re always looking for ways to optimise your marketing strategy for success. If you’re not already implementing local SEO tactics into your plan, now is the time to start.
Let’s take a look into six ways to optimise your local SEO strategy to get more customers through your door.
Do Your Research
The first step to any successful marketing campaign is research. You need to understand your audience and what they’re looking for. Start by creating buyer personas for your target customers. Once you know who you’re marketing to, you can begin to tailor your SEO strategy to their needs.
When conducting marketing research, be sure to also look into your competition. There is much to learn from both their successes and their failures. By understanding what is and isn’t working for them, you can avoid making costly mistakes they have made while also capitalizing on opportunities they may be missing.
Claim Your Business Listing on Google My Business
One of the most important things you can do for your local SEO is to claim your business listing on Google My Business. This free service provided by Google allows businesses to manage their online presence.
When customers search for your business on Google, your My Business listing will appear with your contact information, hours of operation, and reviews. Claiming your listing and keeping it up-to-date is essential to rank high in local search results.
To claim your business listing, you’ll need to create a free Google account. Once you have an account, you can claim your business here. After you’ve claimed your listing, take some time to fill out as much information as possible. The more complete your listing is, the higher the likelihood your information will start to rank in search results.
Optimise Your Website for Local SEO
After you’ve claimed your My Business listing, it’s time to optimise your website for local SEO. This can be done in several ways, but some of the most important things to focus on are your website’s title tags, meta descriptions, and header tags.
Your title tags and meta descriptions appear in search results when people look up your business. These should be descriptive and keyword-rich to attract clicks. Your header tags, on the other hand, help search engines understand the hierarchy of your website’s content. By using proper header tags, you can ensure your most important content is being given priority.
Add NAP to Your Website
NAP stands for name, address, and phone number. This is the information you want to be easily accessible to potential customers looking for your business online.
The best way to ensure your NAP is visible on your website is to add it to your header or footer. That way, it will appear on every page of your website. You should also make sure your NAP is consistent with the information you have on other directories, such as Google My Business.
If you have multiple locations, creating separate pages for each one is essential. That way, you can optimise each page for the specific location.
Focus on a Mobile-Friendly Experience
More and more people are using their mobile devices to access the internet. Google has said that mobile searches now surpass desktop searches. This means ensuring your website is optimised for mobile devices is more critical than ever.
A mobile-friendly website is easy to use and navigate on a small screen. This means having a responsive design that automatically adjusts to the device’s size. It also means keeping your content concise and easy to read.
If you’re unsure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to find out. Enter your website’s URL, and Google will analyze it to see if it meets its criteria for a mobile-friendly website.
If your website doesn’t pass the test, don’t worry. There are several things you can do to make it more mobile-friendly. Google has a helpful guide that covers the basics of mobile-friendly design.
Get Involved With Social Media
Social media is a great way to connect with potential and current customers. It’s also a great way to promote your business, especially if you’re active and engaging.
You can use several social media platforms, but the most popular ones are Facebook, Twitter, and Instagram. If you’re unsure where to start, pick one or two platforms and focus on those. It’s better to be active on a few platforms than to spread yourself too thin and not be involved.
You can also use social media to promote your business to generate reviews. Reviews are an essential part of local SEO and can help attract new customers. Ask your customers to leave a review on your Facebook page, Google My Business listing, or other platforms.
Encourage customers to leave reviews by offering a discount or coupon for those who do. You can also feature positive reviews on your website or marketing materials.
Using Local SEO To Drive Your Business Growth
Local SEO is a great way to attract more customers to your business. Optimizing your website and content for local search allows you to reach more people in your area looking for what you offer.
You can do several things to improve your Local SEO strategy, including adding your NAP information to your website, focusing on a mobile-friendly experience, and getting involved with social media. By putting these Local SEO tips into practice, you can help your business grow quickly and sustain that growth over time.
About the Author
Jason started freelancing in SEO back in college, sold his first agency, and now is founder of Zupo, who construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.
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