Why Small Businesses Should Use PPC Advertising

April 21, 2023
April 25, 2023

In today’s digital age, small businesses are constantly looking for ways to gain an edge over their competitors. One effective marketing strategy that can give small businesses an advantage is pay-per-click (PPC) advertising. PPC is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. In this article, we will explore why small businesses should use PPC as part of their overall marketing strategy.


One of the most significant advantages of PPC is that it is cost-effective. Unlike traditional advertising methods like television, radio or print where you pay a fixed fee regardless of the results, PPC is based on a pay-per-click model, meaning you only pay when someone clicks on your ad. This means that small businesses can get their message in front of their target audience without breaking the bank.

Targeted advertising

Targeted Business Groups image

PPC advertising allows small businesses to target their advertising to a specific audience. Advertisers can choose the keywords they want to target, the location they want to target, and the time of day they want their ads to appear. This means that small businesses can ensure that their ads are only seen by people who are interested in their products or services, increasing the likelihood of converting those clicks into those all-important sales.

Measurable results

PPC advertising provides small businesses with measurable results. Advertisers can track how many people clicked on their ads, how many conversions they received, and how much they spent on their ads. This means that small businesses can easily determine the ROI of their PPC advertising campaigns and adjust their strategy accordingly.

Quick results

PPC can provide quick results, generating traffic to your website immediately. This means that small businesses can start seeing an increase in traffic, leads, and sales shortly after launching their PPC advertising campaigns.

Increased brand awareness

PPC advertising can also help increase brand awareness – as much as 80%! Even if someone doesn’t click on your ad, they are still exposed to your brand. This exposure can help increase brand recognition and make your brand more memorable. This means that even if someone doesn’t make a purchase from your small business right away, they may remember your brand and consider it in the future.


PPC is flexible. Advertisers can adjust their advertising strategy based on their budget and goals. For example, if a small business wants to increase their brand awareness, they can focus on impression-based advertising. If they want to increase conversions, they can focus on click-based advertising. This flexibility means that small businesses can tailor their advertising strategy to their specific needs and goals.

Compete with larger businesses

How businesses can punch above their weight

Finally, PPC advertising can help small businesses compete with larger businesses. In the past, using media such as television, radio or print was often much easier for those with the deepest pockets. With PPC, small businesses can get their message in front of their target audience, just like larger businesses. This means that small businesses can compete on a more level playing field and punch above their weight, potentially even outperforming larger businesses in certain areas.

Final Thoughts

PPC is an effective marketing strategy that small businesses should consider as part of their overall marketing plan. With all of these benefits, small businesses can use PPC advertising to grow their business and gain an edge over their competitors.

Need help?

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Looking for cost-effective, targeted marketing that delivers quick results? PPC advertising could be just what your small business needs.
Rhys Hughes
PPC advertising can help increase brand awareness - as much as 80%!
Small Business