My Cultural Experience: Case Study

May 11, 2023
May 15, 2023

The Campaign

We created a successful campaign for My Cultural Experience , with an impressive new website, huge amounts of coverage in print, online and on the radio including ITV and BBC features. We have created four social media profiles, planned, and created all social media content for 2.5 months, handled community engagement, bought, and engaged an email database and carried out a multi-platform PR campaign that’s resulted-in some amazing coverage as well a good level of sales and further opportunities for the future.

The Objective

To build and implement a successful launch campaign for new business –  My Cultural Experience –  ahead of Black History Month in 2022. The primary focus was to raise awareness of the packages available, establish the website on SERP, set up a social media presence, increase the visibility of the founders – Justina and Max and drive sales of the packages and services available.

The Results

As part of the campaign, an email database was created, and ten separate email campaigns were sent out. A successful photo and video shoot was also conducted, with content used on both the website and social media platforms. In addition, the campaign secured 16 pieces of editorial coverage, including interviews with both ITV and the BBC. A significant amount of outreach to the public sector was carried out, and sales leads were personally contacted and passed on. The website’s SEO was also optimised, and blog content was written as well for the website.


“The team at Muve successfully launched our new business My Cultural Experience, last Summer, securing 16 pieces of PR and editorial coverage including features on the BBC, ITV, Black History Month Magazine, The Kent Messenger and Reader’s Digest. The launch activity included a video and photoshoot, the design and development of our website, content creation and social media platform set-up and management plus an email newsletter and outreach campaign via LinkedIn. We were very happy with the work they did and would recommend their services to anyone seeking to launch or relaunch their own business.”

Justina Lambert, Founder, My Cultural Experience

Need Help?

Looking to launch a new business? Our marketing agency in Kent provides a complete range of services that can help you successfully launch your business., including social media management, website design, email marketing, SEO optimisation, and much more. We offer a tailored Business Launch Package to suit your business needs. Contact us today to start the process of bringing your business to life and make your launch a success!

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