Kent County Council: PR Case Study & Testimonial
The objective of the PR campaign that we built and ran for Kent County Council was to raise awareness and drive traffic to their Trading Standards Checked website through securing editorial coverage in local media outlets across Kent.
There were two defined audience groups we needed to target:
- Residents – to raise awareness and use of the Trading Standards Checked website & the directory of approved Kent traders.
- Traders – to signpost the Raising The Standard training resources and encourage them to use the resource available plus drive them to sign up as a Trading Standards Checked member.
The campaign ran in two phases:
Dec 22 & Jan 23 – Traders’ emphasis
Feb & March 23 – Residents’ emphasis
We crafted tailored and personalised press releases for the two defined audience groups of this campaign and built a bespoke distribution list and outreach approach to Kent media outlets, journalists, freelancers, and publishers. We also developed a specific outreach campaign focused on local business networks, forums, community organisations, charities and grass roots clubs.
In total we secured 14 editorial placements for Kent County Council across the Traders and Residents PR campaigns. From October and November to December and January, there was a 111% increase in site users and a 53% increase in page views. In February and March, page views reached 1211, which is a 158% increase compared to October and November. Additionally, the average engagement time in February and March was 02:56, which is a 61% increase compared to October and November.
Example of PR placed on Dartford Living.
“We contracted Muve Media and Marketing to run a PR campaign for our Interreg project. This involved targeting a business and consumer audience. From start to finish Sarah and Rhys were a pleasure to work with. Communication was good with lots of updates and good take-up was received through all media outlets.
“Muve Media and Marketing provided a personal service and good value for money.” Adam Mortimer – Kent County Council.
Are you looking for PR and outreach experts who can effectively engage consumer and B2B audiences? Search no further! We are a reputable marketing agency based in Kent, dedicated to providing top-notch PR services that will help you connect with your target audience seamlessly. Take your online presence to new heights – get in touch with us today!