Social Media Predictions for 2024

January 3, 2024
January 5, 2024

The world of social media is always evolving, and as we move into 2024, significant changes and fresh trends are anticipated to redefine how we communicate, exchange, and interact online. Dive into the insights below as we explore the upcoming trends that are poised to impact small businesses across the UK (and beyond!) in 2024.

AI-Driven Personalisation

Artificial Intelligence (AI) is expected to become even more sophisticated in curating personalised content. Beyond just suggesting content based on past behaviour, AI might predict future interests and needs, creating highly tailored feeds. This could make user experiences more engaging and addictive, with content dynamically adapting to changing moods or contexts.

Social SEO

Optimising your social media presence through SEO is crucial for elevating your brand’s visibility in search results. A notable 51% of Gen Z users now prefer exploring TikTok over resorting to Google for their searches. This underscores the pivotal role of integrating keywords and SEO techniques on social platforms to ensure your content gains traction and is easily discovered. This change reflects how people prefer exploring and finding personal experiences over conventional web searches. To keep up with this trend, brands need to create engaging, personalised content. This way they can fit into this new way people look for things on social media.

Affiliate Marketing

A new trend is emerging among influencers who are veering away from explicitly stating the products they’re using in their content until prompted by their audience. Instead, these creators are subtly showcasing items or services, leaving followers curious and inquiring about the specifics in the comments. Once asked, the influencer responds with a suggestion to check the link provided in their bio for more details or direct purchase options. This approach not only generates engagement but also fuels a sense of exclusivity and curiosity among their audience, compelling them to actively seek out information. As a result, more affiliate programs are likely to grow because of this trend. Influencers are taking advantage of the higher interest and interaction by teaming up more closely with brands. They’re promoting products indirectly, which helps sell more items and builds a better partnership between creators and companies.

The Rise of Augmented Reality (AR) and Virtual Reality (VR)

In 2024, AR and VR are expected to move from niche to mainstream, significantly impacting social media experiences. Platforms may integrate AR filters and VR environments more comprehensively, allowing users to interact in more immersive, engaging ways. For instance, imagine trying on clothes virtually through AR or attending a concert in VR with friends globally.

Content creation tools will likely become more sophisticated, allowing users to produce professional-quality content directly from their devices. Advances in AI and AR could enable real-time video editing, 3D modeling, and other features that previously required professional skills and equipment. This will democratise content creation and potentially unleashing a new wave of creativity.

Increasing Importance of Privacy and Security

With growing awareness about data privacy and security, 2024 should see social media platforms offering more robust privacy controls and transparency. Users might demand greater control over their data and how it’s used. This will lead to more encrypted messaging apps and features that emphasise user consent and data protection.

Short-Form Video Content Dominance

Short-form video content, popularized by platforms like TikTok, is likely to dominate the social media landscape in 2024. These quick, engaging formats cater to decreasing attention spans and a preference for visual over textual information. Expect more platforms to incorporate short-form video and for these segments to become more interactive and creative.

Social Commerce Expansion

Social media will continue to blur the lines between networking and shopping. Platforms might offer more integrated shopping experiences, from AR try-ons to in-app purchases, making social media a primary channel for discovering and buying products. This trend will likely be driven by more sophisticated recommendation algorithms and partnerships between social platforms and brands.

Growth of Niche Platforms

As the social media market becomes more saturated, there’s a growing demand for niche platforms that cater to specific interests or communities. Whether it’s platforms for artists, gamers, or any other subgroup, these communities offer a more targeted experience. This could see substantial growth as users look for spaces that resonate more deeply with their identities and interests.

Focus on Mental Health

With the growing recognition of the impact of social media on mental health, platforms may introduce features designed to promote well-being. This could include tools to manage screen time, mute triggering content, or even connect users with mental health resources. Platforms might also change algorithms to prioritize meaningful engagement over addictive content.

Internationalisation and Localisation

Finally, as social media continues to expand globally, platforms will likely invest more in internationalisation and localisation. This will tailor experiences to different cultures, languages, and regional norms. This will not only involve translating content but also adapting algorithms and features to suit local tastes and regulatory requirements.

In conclusion, 2024 promises to be a year of significant evolution for social media, driven by technological innovation, changing user expectations, and broader cultural shifts. While it’s impossible to predict exactly how these trends will unfold, one thing is certain: the way we connect, share, and engage online is set to become more immersive, personalised, and diverse. As users, creators, or businesses, staying ahead of these trends will be key to leveraging the opportunities of the ever-evolving social media landscape.

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Discover as we delve into the anticipated social media trends that are set to impact businesses in the UK in 2024.
Grace Smith
A notable 51% of Gen Z users now prefer exploring TikTok over resorting to Google for their searches.
Social Media