What is SEO outreach and how can it help your site ranking?
With off-site SEO becoming more and more popular, backlinks are becoming very valuable. When a website has high quality backlinks, it is more likely to rank higher on Google. However, it can be difficult to get the necessary number of backlinks needed to benefit SEO off the site. This is where SEO outreach comes into play.
In this blog post, we look at SEO outreach and backlink outreach and show you how to use it in your marketing strategy.
What are Backlinks?
Backlinks are links from another website to your own. When a website links to your website, it can be a quality indicator for search engines like Google. This is why high-quality backlinks are so valuable to website owners who practice SEO. But, as mentioned above, getting quality backlinks can be very difficult. It is much easier to get low quality backlinks, as they are sometimes spam and can be bought at a cheap price. Google and other search engines recognise this and penalize websites that use low quality backlinks. However high quality backlinks are very valuable.
What is SEO outreach?
SEO outreach and backlink outreach is a practice focused on acquiring quality backlinks to benefit a website’s external SEO. To do this, the website owner or company representative contacts other website owners looking for a backlink. They will usually look for websites with high domain authority, as Google holds these sites in high regard. This is because backlinks from these sites will greatly benefit off-site SEO. Sometimes a website owner will ask you to write a guest blog post in exchange for a backlink. Other times, website owners will demand monetary compensation for the backlink or a link exchange if your website has a good domain authority too. Depending on what you feel comfortable with, you could work out a deal to secure a backlink.
Should I do SEO outreach?
If you are serious about your offsite SEO strategy, you should consider doing SEO and backlink outreach. A large part of off-site SEO is generating backlinks to your site. Even though other websites may already be linking to your site organically, that may not be enough to improve your rankings. This is where SEO outreach can be very useful.
When you contact website owners with high domain authority, their backlinks will be very beneficial to your ranking. If you get backlinks from quality websites related to your sites, search engines will rank you higher. They will see that you have quality content because other quality websites refer their readers to you. So you should be doing backlinks every time you try to improve your rankings.
How to get started with SEO Outreach
It can take a long time and it is certainly not as easy as it seems. This is because it requires a great deal of research and resource on your or your teams part. However, the process is worth it. When you successfully use backlinks as an off-site SEO tactic, your rankings will improve exponentially.
Here’s how to do it
Find the website you want to work with
First, you need to decide which websites you want to work with. These sites should be similar to yours, but they should not be your competition. The ideal site to partner with would be one that complements your website, but not one that competes with it. It also benefits the website that provides you with a link, assuming their website is of good quality too as you don’t want to work with sites that are competing with you for the best search results.
Search for sites with high domain authority
Once you’ve identified the websites you might want to work with, you need to know their domain authority. As mentioned above, a website’s domain authority is an indicator of what search engines think of it. The higher the domain authority, the better the website for backlinks. To check the domain authority of your desired website use The Hoth’s free domain authority checker tool.
Provide quality content
A lot of websites are always on the lookout for great and free content to run on their site as it helps with their content offering and also supports their own SEO efforts.
Make sure you review their editorial guidelines and existing content and then approach them with a relevant and unique content proposal that you can naturally insert your own backlink into.
If they are not interested in free content then it may be worth exploring if they will accept content on a paid for basis, just make sure it is a fair offer (based on their domain authority and organic traffic) and that the article will sit permanently on their website and that the back link within it is “do follow”.
Create a contact document
Set up a document that will help you keep track and manage your SEO outreach. Create a google sheet with columns for:
- Website name
- Contact method (i.e email/contact form/social media DM)
- Date contacted
- Follow up
Commence SEO Outreach
Once you have you a hitlist of websites to approach, your content offer ready and your outreach tracker document ready then you are good to start putting your own SEO outreach strategy into practice.
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