Why Businesses Use Explainer Videos to Boost Conversion

March 21, 2022
March 9, 2023

An explainer video is one of the most popular types of video content today. However, there are many businesses that still don’t know how impactful explainer video can be for their marketing campaigns. Explainer videos can increase conversions and help your potential customers understand your product better. According to a survey about 85% of website visitors are more likely to make a purchase after watching a video.

Therefore, if you want to take your businesses to the next level and beat your competitors, try using explainer videos instead as you’ll gain more visitors and potential customers in a short time.

And if you’re still questioning whether to implement this marketing technique, check out other reasons why businesses should start producing explainer videos.

Communicate Your Message Effectively

Explainer videos enable businesses to explain complex information more easily and engage with the audience with a compelling storyline and visuals.

That’s because videos offer a unique experience where viewers can feel the emotion through their visuals. Compared to written content, videos simplify messages that help audiences understand your business better. 

Touch Your Customers with Emotions

Explainer videos use storytelling to share customers’ problems which leaves a great impression on them. In other words, videos tend to evoke emotion because they present visual signs like body language, tone of voice, and eye contact which are essential for drawing emotions and reactions. 

With explainer videos, sharing information can be more sincere if you include a storyline that gets to your audience’s heart. That’s why this form of marketing content has been proven to capture the audience’s attention way easier.

This is how your brand can establish and strengthen an emotional relationship with customers. As a result, your marketing effort can increase the public’s interest in your brand.

Catch Your Customer’s Attentions

The amount of time people spend watching videos is increasing every year. That’s because videos are more accessible now compared to other content formats. 

As there are a lot of social media platforms available today, people are more likely to consume visual content like videos easily. That’s why most will choose to watch videos when it comes to finding new information, such as product specifications. 

Additionally, explainer videos tend to be eye-catching, all thanks to their creative design and simple way of explaining. They help businesses tell their stories, build narratives, emotions, and initiate action more effectively. Therefore, people from all ages can enjoy watching explainer videos.

Easy to Upload on Various Digital Channels

Explainer videos have become popular for marketing strategies in running campaigns. Not only do they help you boost conversion rate in your business but these forms of video are easy to publish on various digital channels. 

There are many digital channels that can be used but it is important to know that not all digital platforms are suitable for your business goals. So, it would be better if you choose a digital channel that has high potential and fits your business. 

One of the best examples is YouTube which has become one of the biggest and most popular channels for many businesses. Posting your explainer videos on this platform will greatly benefit your business in the long run.

Easy to Share

Studies show that people are more likely to share videos than plain text. People are also more likely to click on video content than other content that doesn’t have visual or multimedia content.

According to Nielsen, more than 80% of consumers also say they trust family and friends’ recommendations, so you can bet that video sharing can improve your website traffic and eventually increase your conversions.

More importantly, videos can go viral quickly. Once your videos get viral, it is a big win for your business in increasing tons of traffic, backlinks, and other SEO-related needs in a much easier way than tactics like posting guest posts to popular blogs.

Improve SEO Ranking

When it comes to watching video content, YouTube is the most popular platform to view videos on the internet. The good news for marketers is that YouTube belongs to Google. Therefore, Google prioritizes video content over articles when people run a keyword search.

Thus, videos proven to be effective to improve SEO ranking because people tend to stay and watch videos till the end. Explainer videos drive viewers to click on your call-to-action link and direct audiences to your site.

Build Credibility and Trust

Videos are an effective way to tell your audience and customers what you are. They help you connect with customers and earn their trust. Most users say that product videos are very helpful in the decision-making process.  

With explainer videos, you can showcase your company culture and values to gain customer trust. Showing the culture or the behind-the-scene of your business can give transparency to people looking for an honest brand today.


Explainer videos can build trust and credibility more effectively than any other content. Once you gain customers’ trust, they will be more likely to share your content with their family and closed ones. This increases a chance of you getting more video views and conversions.

In short, explainer videos are one of the best choices you can use to increase conversion rate in your business. These forms of video content will give you more advantages in reaching your goals. So, what else are you waiting for? Start making your own explainer videos now! 

About the Author

Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Need help?

We are a marketing agency in Kent. If you have any inquiries about marketing and communications, please do not hesitate to contact us. Call us or send us an email, and we will get back to you as soon as possible. We can also arrange a 30-minute free consultation call or a Zoom meeting to discuss your needs and how we can help.

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Andre Oentoro
85% of website visitors are more likely to make a purchase after watching a video.
Small Business
Social Media
Video Content