Why Are Social Media Audits Important For Small Businesses?

SarahHughes

May 25, 2022

May 23, 2023

Why Are Social Media Audits Important For Small Businesses

These days, using social media is vital for businesses to gain extra leads and clients. With over 4.59 billion people now active on social media sites, it’s no wonder this is the case. And with data now showing that 54% of users visit social media to research products and services, it’s crucial that businesses not only use it, but use it correctly. As a result, social media audits are becoming very popular. But why are social media audits important for small businesses?

You’ve probably heard of an audit in relation to accounting, right? Well, a social media audit works in the same way. Through an audit, your social media channels are looked at to see what you’re doing right and wrong. This should be done regularly so you know what’s going well and make changes to refine your social media strategy if required. Thanks to analytical software like Google Analytics, and with social media websites having their own versions of it, auditing your social media accounts and making positive changes has never been easier.

What Happens During a Social Media Audit?

In a social media audit, you look at the social media profiles that you’ve set up, the posts you’ve created in the past, and how these things can be improved to provide you with more followers and more people interacting with your business. There are a lot of potential issues that many businesses are unaware of when it comes to social media. These can range from branding issues, whether images or videos would be better suited for your audience, and how consistent the posts are. All these things are vital for vastly improving your social media presence online.

What are the Main Benefits of Social Media Audits?

Social media audits are vital for helping you refocus to gain followers, and gain more leads as a result. If you’re looking to get expert feedback on how to improve, a social media audit is the way to go. So, let’s take a look at the main benefits of a social media audit:

Uncover More Opportunities to Discover Leads

You can do a lot to ensure you target the right audience and create ads that are enticing enough to gain conversions from social media marketing. A social media audit will let you know what you need to do with your ads and overall social media content to reach your target market better.

Gain Metric Information for Social Media

Another reason when considering why are social media audits important is the analytical information that they can provide your business. You will find out how you compare to competitors in your field, what gives you an advantage, what doesn’t, and what your current followers are also interested in.

By understanding the information given from analytics, you will be able to know why you’re losing prospects in your social media sales funnel and what you can do to get them back.

By looking in-depth at your social media analytics you can understand the following things and more:

If you are gaining organic leads through social media channels.
How successful your process of engaging and following up on leads is.
How far in the process your potential customers are going through the social media funnel.

Show How Consistent You Should Be

Consistency is key when it comes to social media. If you’re not posting regularly you will not show up as much on their feeds, and lose potential leads.

Social media is fast-paced, meaning you’ll need to be posting constantly to grab the audience’s attention. However, it is not just the amount of posts that needs to be consistent. You also need to take into consideration a consistent voice and brand personality. A social media audit will thoroughly review each of these things.

Improve Your Online Presence

We shouldn’t underestimate the value of social media audits. Whether you want in-depth research and analytics on how well your business is performing or a dedicated guide on what you need to change, audits are vital for the success of any business using social media. Not only will this massively improve your business’s processes, but it will also save you time and money in the future by fixing these social media problems now.

Next Steps

Now you know what a social media audit can bring to a business, it’s now time to do one. You know the why, learn the how here.

Need help?

We are a marketing agency in Kent. If you have any inquiries about marketing and communications, please do not hesitate to contact us. Call us or send us an email, and we will get back to you as soon as possible. We can also arrange a 30-minute free consultation call or a Zoom meeting to discuss your needs and how we can help.

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Getting social media right is a must for businesses, big or small. The best way to find out if you're doing things correctly is to take an audit. Here's the lowdown.