Top 6 Social Media Tools To Use For Your Business
Social media has grown in popularity over the past 10 years and has changed the world. With 62% of adults worldwide now using social media, it is vital that every business should have a social media account on at least one platform and utilise it to help business thrive. Here are the top 5 social media tools from content creation to managing analytics and even organic growth to help run your accounts.
Google Analytics is great for seeing which social network is the most popular for your business. You can view the traffic by each social channel you have. Traffic to your website from social media can also be discovered through Google Analytics. In sum, it is a great resource in terms of seeing which social media platforms drive the most traffic to your website.
This platform is fantastic for social media management. Every social media expert knows that one of the biggest rules of social media is consistency. It is key, and Hootsuite is perfect for this. You can schedule in posts for multiple platforms so there isn’t a risk of forgetting to post. You can also use it to easily view analytics data from your social media channels and their performance. This includes engagement rate, follower growth and profile visits among many other tools. Another great thing about Hootsuite is that it has a “best time to publish” tool. This recommends you times to post based on when your target audience is online and engaging most. This is based on engagement, impressions, and link clicks from previous posts. All in all, a great management app.
Visual content is vital when it comes to your social feed. In fact, 55% of consumers learn about new brands on social media, therefore your brand image is very important. This is where Canva comes in! This social media tool comes with a range of graphic design tools, where you can create whatever design you desire for your platform. It even has a feature where it already has the spec for different platforms (Instagram, Facebook, LinkedIn etc.) so you do not have to worry about sizing of posts. In addition, it’s extremely straight forward to use where you can publish designs straight from the app.
Want to find out how you can use Canva in your business? Find out more here.
Another great content creation platform is Lifelapse, which is perfect for creating video content in light of the rising popularity of video. You can create stop motion videos to make your social channels stand out. An easy to use app with many features including focus lock, 1 shot timer and filters. You can even save your creations as GIFs or videos. Users can access the basic features of the app for free, but a paid version unlocks additional features. As part of this, you can record and save in 4K, remove the watermark, and more.
This social media tool is an Instagram growth service. It helps to get you more organic followers and grow your account. The application “likes” posts of carefully targeted accounts for you and in return these accounts may or may not give you a follow. It is extremely time efficient especially if you don’t have the time to manage your social channels. These accounts are real people as well, so there will be no bots or fake accounts following you. An affordable platform which is a good investment for your business.
Another great social media tool you can use for your Instagram profile. This app allows you to visually plan out future posts on your feed. You can upload posts without it actually going on your Instagram grid to see how it will look upon your feed. You can add different types of posts to this including standard photos, videos or carousels.
All platforms listed are fantastic when managing your social media channels and can help massively with the spadework needed to enhance your accounts and get them purring. Check out our own Instagram account here. Still not sure on how to management your social media or simply just don’t have the time? Here at Muve, we can help your business build an engaging presence across all social platforms. Contact us today to arrange a free consultation call to discuss your social media marketing requirements.
We are a marketing agency in Kent. If you have any inquiries about marketing and communications, please do not hesitate to contact us. Call us or send us an email, and we will get back to you as soon as possible. We can also arrange a 30-minute free consultation call or a Zoom meeting to discuss your needs and how we can help.