The Best SEO Tools For Your Business
Whether you’re a brick and mortar retailer or you’ve got a coffee blog, every business needs a great website. But, did you know 95% of web traffic goes to sites on page 1 of search engines? You might have the best looking website, but if no-one sees it, you’re wasting time and money. To get your website ranking where it needs to be, then using Search Engine Optimisation is vital. SEO is a fantastic method for improving your site’s visibility online. If you get SEO right you’ll get eyeballs on your site and drive lucrative traffic your way. But it is no easy skill to master – it takes time and effort. Fortunately, there are a variety of platforms that can help make your website easy to find and popular. However, picking the best tool is hard – there are so many to choose from. Here is a guide to some of the best SEO tools out there to help you decide.
Semrush is a top-notch SEO tool which helps find what people are searching for and which sites they are using. It is great for discovering if your website is competitive or not in the market you operate in. It includes standard features such as the ability to research niches and keywords and find out how your competition is ranking for them. The price range for this platform is currently $119.95 to $449.95 monthly, depending on what package you choose.
One of the best aspects to this tool is the direct ad posts to social media platforms. You are also able to track your social media postings and research social media ads which can be effective if you are interested in growing your socials. However, this tool only provides data from one search engine which is Google. Ok, it’s easily the number one engine but it means you don’t have data from the likes of Bing and Yahoo. This can be quite limiting in a business’s SEO research. Seeing an overview of data for all search engines is helpful for an absolutely accurate reflection of how your company is doing in terms of ranking.
Ahrefs is an excellent platform to optimise your website for search engines. It’s used to explore a website’s link profile, keyword ranking and SEO health. Ahrefs is also handy for finding content which is expected to perform well on a specific topic. Navigation around the website is pretty simple and there is on-screen help which you can find as you explore each area. The Ahrefs team are quick to respond and know their onions! In addition, you are able to see your competitor’s search traffic through the Positions Explorer tool: great for your business as it helps you understand what will make you stand out in your market.
However, a downside is it’s quite pricey. The cheapest package comes in at $99 per month and the most expensive plan $999 monthly. As you can imagine, the more expensive the package is, the more features you get. There is also no free trial available which is not ideal if you want to test a platform before you buy. It also lacks a social media management tool. However, no question about it, Ahrefs is a really effective tool when trying to grow your business. Check out the extremely helpful (and free) Ahrefs courses online too!
Moz is another brilliant SEO tool when it comes to overseeing your website’s relevancy. If you are a business on a budget, but still want to keep an eye on your website’s ranking on search engines, this is the platform for you. It offers free tools including a link explorer, keyword explorer, domain analysis and Mozbar. Although these are only very basic features when it comes to SEO, it is still extremely valuable information for a business. Moz also offer a pro version which contains more in-depth SEO tools. Moz Pro offers a 30-day free trial which is useful in deciding whether this platform is a good match for your business. The prices range between $99 to $599 per month.
SE Ranking is yet another valuable tool which helps marketers and SEO afficionados to track and analyse their website’s search engines ranking over time. One amazing feature it offers is social media management where it allows you to auto-post onto all of your social networks. It also guides you in finding the best times to post and engage with your audience. This platform also offers a free trial period to determine its suitability to a company.
The prices for this platform are a lot more affordable compared to the others mentioned, starting at £23 per month to their most expensive plan at £112 per month. However a downside to this is some of the more useful SEO tools and features are only available in the business plan-which is the most expensive one.
All of these platforms are helpful when it comes to SEO and tracking your website’s performance. In terms of the best SEO tools, each platform is great in its own individual way, it’s just finding the one that works best for your business and suits your own personal preferences.
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