How to Define CRO: Conversion Rate Optimisation for Beginners

February 29, 2024
March 10, 2024

CRO stands for Conversion Rate Optimisation, which is another way of saying how to turn visitors into customers, an essential skill for any business. To help you kickstart your CRO journey, here are some quick tips to boost your conversion rates and make it easy to not just define CRO, but to excel at it.

1) Understanding the Basics of CRO

A conversion rate shows how many people take action on your website, like buying a product or signing up for a email newsletter for example. Keeping an eye on important numbers like Click-Through Rate (CTR) and Bounce Rate to see how well your website is doing, or if you prefer an ‘in person’ version you could measure how many customers enter your shop compared to how many actually buy an item. Once you have the basics in place you can begin to play marketing detective and look for clues on how to improve your conversion rates.

2) The Art of Crafting Compelling Calls-to-Action (CTAs)

CTAs (yes, another acronym!) are like secret messages that tell your visitors what to do next. Want more people to join your club? Use colours, words, and buttons that make them excited to click! Test different CTAs to see which one is the most successful, making one or two small changes each time to see which gives the best results.

3) Leveraging User Experience (UX) Design for Higher Conversions

two business owners work on their CRO

Ok, last one I promise! Test your UX (user experience), ask someone who is your ideal client, or even a friend or family member in the first instance, to see how easy your website is to use. Can they find what they are looking for, or do they reach a dead end? Use a clear structure and simple and attractive landing pages to encourage your users to take the action you want them to. We define CRO as ‘Conversion Optimsation Rate’ and improving UX is a great way to do this.

4) Harnessing the Power of Data for CRO Success

Start to collect data, for example time on page, sales, click throughs and more to see how your site or store is currently performing. For example, are only 20% of people viewing your landing page sharing their email address with you? Try changing the colour of the button, or the amount of data you are requesting and see if that improves your conversion rate.

5) The Role of Continuous Testing and Optimisation

CRO is not a one off, it is something to keep in mind on a regular basis to make sure your business thrives. Even small changes can accumulate huge results when done regularly over time. Plan out 3, 6, or 12 months of test ideas and reap the rewards as your CRO techniques generate more revenue for your venture.

Final thoughts

We define CRO as Conversion Rate Optimisation, and when you dive into the topic, it really means making a better website, a better user experience and very likely more revenue for your business from the same number of customers – a win, win for both you and your clients!

Best of luck on your CRO journey!

About the Author

Written by Tori Lancaster, Marketing Director at Muve Media & Marketing

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Let’s take a minute to define CRO, one of the many acronyms in the wonderful world of marketing.
Tori Lancaster
CRO is not a one off, it is something to keep in mind on a regular basis to make sure your business thrives. Even small changes can accumulate huge results when done regularly over time.
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