Digital Marketing Tools Every Startup Should Have

February 14, 2022
March 28, 2023

When starting a business, there are so many things that you need to do that it can be overbearing. Due to this, many startups fail within the first 6 months. However, there are ways to overcome this. One such example is by using marketing tools. So, let’s have a look at the best digital marketing tools every startup should have. 

Google Analytics

Google Analytics is one of the most important digital marketing tools every startup should have. In a recent survey, it was found that over 86% of businesses use Google Analytics to bring their marketing to the next level.

This is a free tool for everyone to use and can be added to your website quickly. It helps track all your visitors and customers’s comings and goings. Therefore, you can figure out whether all this is happening from social media traffic, search engines, or some other marketing avenue. You can use this data when determining which marketing avenue to use and expand to reach more customers.

Understanding SEO keywords is another example of this. Through Google Analytics, you can understand which keywords are performing better than others, so you can start focusing on adding these keywords to your content. 

Because of all these advantages listed above, there is a reason why it is such an important tool for startups. 


Hubspot is often championed as one of the best marketing tools for a startup. From sales to CRM and everything in between, Hubspot has it all. It keeps all your marketing, sales and CRM data in one easy to view place. It can also be used to automate a large number of processes, such as tracking customer activity and managing analytical data. 

Digital marketing helps bring more customers to your business. HubSpot makes all of this much easier for you, so you can worry less about these things, and focus more on growing your startup and meeting your targets.


MailChimp is one of the most important tools for your startup when email marketing and other marketing features are concerned. When 80% of marketing professionals have experienced an increase in email conversions over the last year, it’s a vital tool.

It had previously only been used as a tool for managing mailing lists and creating quality email marketing campaigns. 

Although it still does all these to an extremely high level, it now provides quality turnkey e-commerce, automated processes and even CRM services with its digital tool. What’s more, website hosting and creation is also provided. In terms of a digital tool that does it all for startups, Mailchimp can’t be beat.


For many startups and experienced businesses, Slack is the go-to communication tool. To prevent misunderstandings between members of your team, you can use this free software to create specific channels for communication on certain projects.

It is also great at integrating with many other tools, such as Google Cloud, Adobe, social media, salesforce and lots of other CRM software. 

In the new virtual world that businesses work in nowadays, an efficient online meeting place for your employees is a must to get work done and reduce miscommunication to a minimum.


Canva is one of the must-have digital marketing tools every startup should have. You can create everything from logos to posters and presentations to give your business’s communications a creative edge.

It has a very easy to use interface, and only requires a simple drag and drop with a mouse to complete many tasks. This means that an expensive creative designer is simply not needed, saving you time and money. The shareable links also allow other team members to edit and finalise designs.

However, it isn’t perfect, and some issues come with Canva. It is possible that you would see some of the same designs repeatedly if you used the software a lot. This is due to there only being so many designs available in the software.

Digital Marketing Tools to Help Your Startup

It is almost impossible to cover all the digital marketing tools in a single blog, but these are the main ones to get you started on the road to success.

Need help?

We are a marketing agency in Kent. If you are looking for marketers with years of experience in creating successful marketing campaigns, talk to us at Muve Marketing today. Our team can get your startup to achieve all your marketing targets and ensure you are a success. Contact us or arrange a call today and we’ll be happy to help. 

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Digital marketing is essential when it comes to kickstarting your business. In terms of saving time and efficiency, here are the best tools every startup should have.
Grace Smith
86% of businesses use Google Analytics to bring their marketing to the next level.
Small Business