7 Ways to Boost Your Google Rankings Naturally
Your website might have a good look, an interactive interface, and colorful graphical content. But that alone is not enough to get your website ranking prominently on SERPs. You must ensure that your website is well optimized to follow all the guidelines and factors defined by the search engines. Millions of entries are searched on Google daily, and you must try to remain visible among others in search results. The higher the ranking, better the chances of gaining more organic traffic. That’s where search engine optimization comes in. This article will reveal seven easy ways to boost your Google rankings to attain more traffic naturally.
Factors for Ranking in Google
Before we take a deep dive into this, here are the broad ranking factors defined by Google dictating what sites appear on the top shelf of search engine page results.
- Domain and Page level factors
- Site Authority
- Plagiarism-Free Content
- User Interaction and Response Time
- Google Algorithm Rules
- On-site and Off-site Web Spam
By focusing on these, no matter what sector the site operates in, any website can achieve higher SERP rankings. Search engines always look for authentic and relevant information to provide their users. Through optimizing, we reach the targeted audience faster than our competitors by appearing on top of the Google search results. Now let’s discuss some practical ways to optimize your website.
Feature Plagiarism-free Content
Search engines and the audience love unique content. It is useful and valuable and is different to what’s already available online. Google has officially stated plagiarism-free content as a key ranking factor. The more unique your content, the better the chances to rank in search engine result pages.
Creating unique content can be a challenge. Especially for sites operating in fairly specific niches, like marketing or education for example. While creating the website content, writers often rely on internet sources for collecting and compiling information. But since we’re talking about posting on the internet by taking information from the internet, the chances of duplication are obvious.
So, it is recommended that online publishers run their content through a plagiarism checker. This will help ensure the uniqueness of the webpage content. By checking the plagiarism of your content, you can confirm if your content will help boost your Google rankings.
While text is very important, visual content is also very important. Great images and graphics will hook your visitors and keep them engaged with your website. And because visitors find them compelling, so will the search engines. There are millions of graphics available online. But if you don’t have permission to use them, this could result in legal action and the prospect of large fines. If you’re using other people’s images, and don’t have the budget to buy them, then use sites that offer copyright free imagery such as Pixabay or Unsplash.
If you want the most unique content, it’s best to feature images created or taken from a camera shot in your content. You don’t have to hire original graphics or pictures. There are several ways you can adapt to create an original logo or infographics on your own.
- You can use graphics designing tools like Canva. This tool offers a complete toolkit with easy-to-use options to design logos and banners for your online content. Even the non-designers can efficiently operate this tool in the first use.
- You can also use images you have taken with your phone or professional camera. If you’re writing a guideline article, even the screenshots from your phone or desktop device would be sufficient.
Write Meta Descriptions
When a webpage appears in the search results, a meta description is featured underneath your site’s title and weblink. It gives your audience a brief idea about your webpage’s content.
A well-written meta description can increase your site’s organic ranking and engagement ratio with a better click-through rate. Increased click-through rate indicates more organic traffic for your site and allows you to rank in prominent positions in SERPs. The suitable length for a meta description is between 100 to 150 characters. Each web page on your site should have its meta description. This allows the Google crawlers can find the info about it, and index it.
Update Low-Performance Pages
If your site has been published for a while, there might be some web pages that are not performing well enough to get organic traffic. They have fewer engagements, more bounce rate, and a constant decline on SERPs. Therefore, it’s vital to quickly identify and improve these pages’ performance to achieve a higher-ranking spot in SERPs. The best method to improve such web pages is by updating fresh content.
You can use freeware tools like Google Analytics to learn about the traffic and number of audiences interacting with your web pages. Using this tool, you can identify the poorly performing webpages and learn about user engagement with your page content.
You can build a strategy to update content on low-performing pages using the information provided by Google Analytics. Optimize and improve your page’s content by changing its content structure. You can also analyze if there is “keyword stuffing” on your low-performing page to deal with it accordingly.
Increase Dwell Time
The purpose of Google is to rank information that attains interaction from users. That is why the Google crawlers record the time the audience spends on your specific web pages. It is called “Dwell” time.
Search engines monitor user activity on a webpage and how they interact with the site’s contents.
The engagement matrices also define the “bounce” rate. This is the percentage of visitors who jump away from the site after viewing just one page. A higher bounce rate means a lower ranking in SERPs. You can make the following improvements to increase dwell time on your web pages and boost your Google rankings.
- Include links relevant to the content on your site. This encourages readers to spend more time on your web pages.
- Write catchy introductions that grab your audience’s attention. This compels them to go through the rest of the contents on your webpage.
- Make your content readable for your audience by making short paragraphs and sentences. Set a proper structure for your headings so the audience can quickly skim through the contents of your webpage.
Low Competition Keywords
Keywords are the building block of the bridge between your webpage’s content and audience. Low, competitive keywords are generally easier to rank, and you can use them in your content to answer users’ queries.
You can use tools like Google Keyword Planner to find such keywords against the topic of your niche. It provides you with complete information on keyword volume and competition. But make sure not to overuse such keywords in your content, as it’s important to avoid keyword stuffing.
Make Brand Mentions into Backlinks
You might have featured a brand name on your website with no backlink. The easiest step to achieving a higher ranking is providing a backlink for such content. Then, use email outreach to tell the brands you’ve mentioned them on your site. Then, politely ask for them to link to your page.
You can use tools like BuzzSumo to track the unlinked brand names and find the links for these mentions.
Every website wants to get attention from the online audience. The time and effort you put into your website search engine optimization help you achieve that higher place in the SERPs. The competition in every online niche is on the rise since content worth thousands of words is posted online daily. But only the well-optimized sites can thrive on SERPs.
Following the seven ways to boost your Google rankings, you can draw organic traffic to your website with increased visibility in the SERPs. We hope our tips help to improve your site’s visibility and performance.
About The Author
Aurangzaib is a content writer and SEO expert with years of experience writing content for multiple niche websites. His goal is to help small-to-medium businesses create website content that engages and makes customers want to do business with them.
We are a marketing agency in Kent. If you have any inquiries about marketing and communications, please do not hesitate to contact us. Call us or send us an email, and we will get back to you as soon as possible. We can also arrange a 30-minute free consultation call or a Zoom meeting to discuss your needs and how we can help.
Why SEO For Small Businesses Is Vital
The Best SEO Tools For Your Business
How To Grow Your Small Business With Content Marketing
Marketing In A Recession: 6 Top Tactics