5 Tools Dominating the Content Marketing World

February 19, 2024
February 21, 2024

In today’s digital-centric world, the role of content stands out as a powerful tool in driving sales. Through high-quality content, businesses can not only attract new leads but also keep customers connected with their business. From compelling blog posts to landing pages and captivating videos, the possibilities for creating content are vast. With an abundance of digital resources available, sometimes marketers struggle to choose the right tools. But, an efficient tool can facilitate a great content marketing strategy, and boost social media visibility while saving time and money. These tools are essential additions to any effective digital marketing strategy, helping businesses maximize their online presence and captivate audiences.

If you are wondering what content marketing tools to focus on in 2024, in this article, we cover the top five tools that will make this job easier for you.


Ahrefs is a great tool that can assist you in finding keywords related to your topics and improve your overall content strategy.

The Keywords Explorer tool is instrumental in discovering high-potential keywords and understanding search volumes, making it easier to craft content that ranks. Moreover, Ahrefs’ Content Explorer assists in finding trending topics and content ideas within any niche.

Additionally, you can do a content gap analysis by comparing your content against your competitors. This way, you can identify content gaps in your blog posts or landing pages. Ahrefs will identify the keywords used by your competitors but missing in your content.

This is an effective strategy to improve your content for better SEO rankings.


Canva is the most popular and easiest tool that will help you create high-quality visual content in any format. This should be your go-to tool for crafting social media posts, videos, infographics and more. Canva is efficient because of the intuitive drag-and-drop interface which can save up time when creating a new marketing campaign.

Plus, with a vast database of templates, Canva allows you to create fresh and professional designs without needing prior graphic design expertise. Additionally, Canva offers integration with various third-party sources like Google Drive or YouTube allowing easy access and use of your own images or videos in designs.


BuzzSumo is another great all-in-one tool for boosting content marketing efficiency. With BuzzSumo, you can find the most popular topics, analyze content engagement, track trends, and find outreach opportunities like journalists’ contacts.

Plus, it helps you find the best video content on platforms like YouTube. This way, if your strategy focuses on videos, you can learn what is working well and adapt your marketing strategy accordingly.

Google Trends is a free tool that can help your content marketing strategy as it provides insights into what people are searching for on Google. By using Google Trends, you can discover topics that have a worldwide popularity. Google Trends can be used to analyse search trends by location, search term, date, category, or even compare different search trends. To start, simply enter a keyword to observe its performance over time and across various regions.

Also, if you have content ideas but notice a low level of interest over time, it is likely that they also have a low monthly search volume. In this case, it might be wiser to invest time into creating content around more promising topics. Google Trends can help you make well-informed decisions regarding your content strategy.


Buffer is a helpful tool for social media because it helps schedule posts according to your audience’s time zone. The tool is easy to use, so all you have to do is write your posts and choose the time and date you want them to be posted.

Another useful feature of Buffer is that it gives you information about how well your posts are doing. Buffer has analytics features that enable you to see how successful your campaign was. It shows the number of retweets, likes, mentions, clicks, and the number of views per post.

Final Thoughts

In conclusion, when it comes to content marketing, it is crucial to use the right tools to ensure your content is well-adapted for a winning strategy.

Whether it is finding the best keywords, creating eye-catching designs, or tracking how well your content is doing, these five tools will help you build an effective content marketing strategy.

Need help?

We are a marketing agency in Kent. If you’re in need of professional and experienced marketers to help jumpstart your marketing efforts, we can help. Our creative marketing team helps businesses like yours achieve the marketing targets you are striving towards. Contact us today to arrange a call to discuss all your marketing needs.

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Efficient tools facilitate great content marketing strategies. Here are five top tools that will make the job easy!
Muve Editorial Team
Canva is the most popular and easiest tool that will help you create high-quality visual content in any format.
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