5 Marketing Strategies For 2023
The marketing world moves with breakneck speed. With trends changing all the time, keeping on top of developments can be difficult. And with a new year comes a whole host of new marketing strategies that businesses should consider using to get that all important edge on their competitor set. Read on as we highlight 5 marketing strategies for 2023 that you can use to increase your sales and bring more loyal customers to your business.
No longer is marketing just about persuading. Recently, it has started to shift to providing the best quality customer experience that will create loyal customers who are happy to return for more of your products/services. In essence, it’s all about the consumer journey.
Customers want a seamless experience. Because of this, a trend towards personalised messages to answer their questions and hook them into products/services is starting to gain real traction. A recent study found that 73% of customers believe that the customer experience is a factor when purchasing a product/service. But many companies today are failing to meet this key need. The same study revealed only 49% of customers felt they were getting a good experience. By providing knowledgeable, friendly and personalised customer service, you can massively increase customer loyalty.
Whatever the nature of your business, engaging content is vital tool to engage your audience and keep them coming back for more. If you don’t tell your story, your business is likely to wither on the vine. But running great content on the right channels still might not be enough. To truly engage people, you need to get them to talk to you in a two-way conversation. They ask questions, make observations and give you their opinion. You answer their queries, solve their problems, advise them and thank them for their input and custom. Not only does this generate happy customers but is also gives a business priceless market research.
It’s no surprise that interactive content will be a major trend in 2023. Polls and quizzes, interactive infographics (that a customer can drill down into), augmented reality, game content and QR codes will be bigger than ever in 2023. With 88% of marketers saying interactive content splits them away from the herd, it’s something every business should adopt.
The battle for customers’ attention online has raged for years. In recent years, short-form video content has made a major impact amongst consumers. Think of the impact of TikTok.
However, one form of video marketing that will grow in 2023 is live video. Marketers predict there will be over 163.4 million live video viewers in the US alone by 2023. When you broadcast live videos, viewers automatically become more engaged by the real-time aspect. People are inquisitive by nature and don’t like missing out. Live videos tap into these behaviours and emotions, providing a great way to get viewers’ attention.
Whether you are talking about your business and the products/services you offer through a live stream you’ve organised yourself or through influencer marketing, it’s a growing trend that is sure to provide fantastic benefits.
2022 was a record year for spending on mobile devices. And increasingly, they are the device of choice to interact with the digital world. With over half of all online traffic coming through mobile devices, we expect these numbers to only increase as we go into 2023.
The younger Millennial and GenZ audiences are increasing in buyer power. So, optimising websites for mobiles is one of the best things a business can do in 2023. What’s more, this isn’t only relevant to mobile-optimised websites. Email marketing has been incredibly effective for businesses around the world for a long time. Sending mobile-friendly emails is the latest trend that is producing great results.
Using bigger fonts and providing emails that are easy to read and navigate through on mobile devices is vital to increasing actions through this form of marketing.
Push notifications are those clickable alerts sent by an app or website to users on their devices – desktops, laptops and of course mobile phones. They are an effective means for a business to interact with a user after they’ve visited their website or downloaded their app.
Due to the importance of mobiles in the current age, push notifications will also see an increase in usage. With more than half of mobile users allowing push notifications for brands to contact them, this is already an effective way to capture customers’ attention.
With mobiles set to grow even more in 2023, push notifications are certainly a trend businesses should look at. Although, if you adopt this marketing strategy in 2023, make sure you don’t take a heavy approach as too many messages lead to people unsubscribing. Use push notifications wisely!
So, after taking this whistlestop tour of 5 trending marketing strategies in 2023, it’s time to review your current tactics and perhaps look to implement them into your marketing plan. They may be the key to getting that all-important edge over your competitors.
If you’re in need of professional and experienced marketers to help jumpstart your marketing efforts, we can help. Our creative marketing team helps businesses like yours achieve the marketing targets you are striving towards. Contact us today to arrange a call to discuss all your marketing needs.