How to Build an Email List from Zero to 50,000 Subscribers: The Ultimate Step-by-Step Guide
Email marketing remains one of the most effective digital marketing channels for customer acquisition, engagement, and revenue growth. But to fully leverage its potential, you need a substantial list of engaged subscribers. In this comprehensive guide, we’ll provide an actionable, step-by-step blueprint for building an email list from nothing all the way up to over 50,000 subscribers. Whether you’re just starting out or looking to rapidly grow your existing audience, these proven strategies will help you gain an invaluable marketing asset.
Why Every Business Needs to Build Their Email List
Let’s first look at the data on why focusing on email list building should be a top priority:
- 50% of consumers make purchases because of email marketing messages.
- Email generates $42 for every $1 spent, delivering the highest ROI of any marketing channel.
- Email outperforms social media ads by 40x for customer acquisition.
Thriving brands like Dollar Shave Club, Airbnb, and Glossier have grown mainly thanks to leveraging email marketing.
Owning a substantial list gives you direct access to engage with your audience. You can educate them about your offerings, promote new products, and build loyalty over time.
Having over 50,000 opted-in subscribers is like discovering a marketing goldmine. But getting there takes strategic planning and consistent execution.
Now let’s explore the step-by-step process for going from zero to 50,000 email subscribers.
Step 1: Planning Your Email Marketing Strategy
Before you start growing your list, you need to lay the groundwork with careful planning:
Determine Your Email List Goals
Get clear on your core goal – do you want to build a general audience email list or niche list targeted to a specific industry (e.g., business, travel, budgeting, etc.)?
Defining this will inform your content strategy and promotion tactics. Ideal list size will also depend on your business model and objectives.
For example, an ecommerce site may aim for 100,000+ subscribers, while a B2B startup could target 20,000 contacts.
Research Your Target Audience
Dive into your ideal subscriber demographics. What are their interests and pain points? What motivates them?
This data will help you create content and offers tailored to their needs. Send surveys, monitor social media, and leverage tools like Google Analytics to gather insights.
Define Your Brand Voice and Tone
Determine the style and tone of your emails – educational, entertaining, promotional, etc. Align it with your brand voice.
Your tone will inform the type of content you create. For example, an informative tone may work well for how-to articles.
Choose Your Email Service Provider
Select your primary email service provider (ESP) carefully. Leading options like Mailchimp, Constant Contact, and AWeber make list building easy.
Compare plans based on list size, features, ease of use, and cost. Read reviews to pick the best fit for your goals and budget.
Set Up Forms, Landing Pages, and Integrations
Create email signup forms, landing pages, and integrate them across your website, social channels, and anywhere else you can capture emails.
Make signing up frictionless. Allow subscribers to choose their interests so you can segment effectively.
Step 2: Launching and Growing Your Email List
Once your initial planning is complete, it’s time to start building your audience:
Create a Compelling Lead Magnet
Offer an irresistible lead magnet like an ebook, checklist, or coupon in exchange for an email address to incentivize signups.
According to HubSpot, lead magnets can increase email signups by up to 25%.
Tailor your magnet to your audience’s interests. For example, an HR blog could offer a checklist on conducting job interviews.
Promote Through Multiple Channels
Leverage content marketing, social media, paid ads, influencer collaborations, and any other tactics that help you reach your target audience.
Promote your lead magnet and email list signup aggressively. Dedicate a portion of your marketing budget to list building.
Post your magnet on platforms like Facebook, LinkedIn, and Twitter. Collaborate with relevant influencers to share it with their followers.
Send Valuable Content
Nurture new subscribers by sending regular, high-quality content that provides value. Avoid blasting them with constant promotions.
Useful, relevant content builds trust and loyalty. Send a weekly or monthly newsletter with articles, how-tos, or product updates.
Leverage Giveaways and Contests
Giveaways, contests, and sweepstakes help you rapidly grow your list by offering exciting prizes in exchange for an email address.
Require email signups to enter the contest. Ensure you comply with regulations like CAN-SPAM when running promotions.
Segment Your List
Divide your list into groups based on demographics, interests, and engagement so you can send targeted, relevant emails to each segment.
For example, segment by interests like “Product Updates” or demographics like “Small Business Owners.”
According to Campaign Monitor, segmented campaigns generate 58% higher revenue.
Step 3: Onboarding and Engaging Subscribers
Now that you have subscribers, how do you keep them engaged for the long-term?
Develop a Welcome Series
Create a structured onboarding sequence to welcome new subscribers, educate them about your brand, and get them used to hearing from you.
Send a series of 3-5 emails that provide value like product tutorials, discounts, or free tools.
According to Overthink Group, welcome series can improve engagement by up to 150%.
Analyze Email Metrics
Closely monitor open rates, clickthrough rates, and unsubscribe rates. Use this data to constantly optimize and improve your emails.
Industry benchmarks from HubSpot can help you evaluate performance.
Survey subscribers directly to get feedback on the type of content and frequency of emails they want to receive.
Tools like SurveyMonkey, Typeform, and Google Forms make it easy to create and send email surveys.
Give exclusive offers, early access to products, and other perks to your most loyal subscribers.
For example, offer a sneak peek of a new product line or discounts only VIP members can access.
Step 4: Optimizing and Maintaining Your Email List
As your list grows, you need to keep it clean and optimized for deliverability:
Clean Your List Regularly
Remove inactive subscribers and unsubscribes so they don’t negatively impact your sender score and deliverability.
Use your ESP’s tools to automatically clean your list based on engagement and inactive contacts.
Test and Analyze Performance
A/B test subject lines, content formats, send times, and other variables to see what resonates best with your audience.
Evaluate the success of your lead magnets and promotions. Double down on what works.
Closely track spam complaints, bounces, and blacklist notifications. Stay off lists by following best practices like permission reminders.
Refresh Your Assets
Audit your forms, landing pages, and integrations frequently. Keep them updated.
Rotate new lead magnets and promotions into your mix to attract new subscribers.
Start Building Your Own Email Empire Today
With this proven, comprehensive step-by-step blueprint, you have everything you need to go from zero subscribers to 50,000 or more. It will take consistent, thoughtful effort – but the payoff of owning a large, engaged audience is truly game-changing.
Stop leaving easy money on the table. Start executing high-return email marketing strategies and watch your business reach new heights.
About the Author
Written by Rob Lora, a business professional with extensive experience in workforce solutions and a keen eye for market trends and industry dynamics.
We are a marketing agency in Kent. If you’re in need of professional and experienced marketers to help jumpstart your marketing efforts, we can help. Our creative marketing team helps businesses like yours achieve the marketing targets you are striving towards. Contact us today to arrange a call to discuss all your marketing needs.