How To Use Mailchimp In Your Business

January 17, 2022
March 9, 2023

Nowadays, there are many digital marketing tactics a business can adopt. All have their strengths and weaknesses, and every business has different needs. But if you’re looking for a way to find and engage your audience, and increase sales, then Email marketing should be high up on your list of marketing strategies. With incredible ROI power, it’s no surprise that Email marketing is only second to social media for marketers distributing content.  In simple terms, Email marketing is when you send a commercial message using email. But to do it well, unless you fancy sending huge amounts of emails manually from Outlook, you need the help of a great email marketing service. One of the best of these is Mailchimp. Here’s how to use Mailchimp in your business.

What Is an Email Marketing Service?

Email marketing services allow marketers to streamline the processes of reaching, engaging and repeatedly converting their target audience. They handle all aspects of commercial email communication – automating processes, launching campaigns, attracting subscribers and updating audiences. They also allow for detailed results analytics.  With over 20 million users, Mailchimp is one of the most popular Email marketing services in the world. It has all the tools a business could want, and it is very easy to use. You don’t even need to download or install anything onto your computer – you can access all the software straight from your web browser.

The Set Up

Once you have your initial account set up on Mailchimp, it’s only a few brief steps to get everything up and running. You will be prompted to input details such as your website, physical address and social media accounts. Using these details, Mailchimp will then automatically generate your audience. Don’t worry if you don’t have any contacts yet! Mailchimp will generate a sign-up form that you can post to your website and social media pages. You can customize this form to fit the feel of your brand.

Creating a Campaign

When it comes to creating a campaign, the process is simple. The website offers a multitude of templates. Whatever the message you want to communicate to your audience, you’ll find something perfect to suit. Once you have picked your template, you can then add your content. Here you can add pictures, links, text and more to really personalise the message you are sending out.

Once you’re happy with how your email looks, you can choose who you send it out to. Send to everyone or filter to specific contacts within your audience – you’re in full control. Now all that’s left to do it hit send!

Monitoring Results

After your email has been sent out, Mailchimp allows you to create a detailed report with all the analytics and engagement results you need, all in real time as you need it. You’ll quickly discover how many people have clicked, opened, bounced with your email. You’ll also know how many have unsubscribed from your email list. You can also see the location where your emails are opened.

This helps you gain a better understanding of what’s resonating with your contacts – and what isn’t! You can also compare the reports to previous ones and track what areas are increasing in engagement and what areas are falling short. 

Final Thoughts

If you’re not using Email marketing in your marketing mix, you should be. Mailchimp is a great option for those new to the game and for the already experienced. It has all the tools you need to make your efforts hit home, and it’s so easy to use. There are also many excellent guides and tips on the site. There are a range of pricing plans to suit all budgets. If you’re still unsure, it has a great free plan which allows you to distribute content to up to 2,000 contacts. What’s stopping you?

Need help?

We are a marketing agency in Kent. If you’re thinking of what marketing steps you want to take to your business to the next level, we’re here to help. Contact us today and find out how to take your business to new heights.

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If you're not using Email marketing in your marketing mix, then you need to start. Mailchimp's a great option - here's how it works.
Lauren Crowhurst
Email marketing is only second to social media for marketers distributing content.
Small Business