Why Link Building Is Important For Your Website  

March 9, 2023
July 24, 2023

Link building is extremely important when it comes to SEO and bringing more organic traffic to your website through search engines. This is especially the case in competitive industries. 

Although not the only factors, high-quality and relevant link building, on point and useful content, and a great user experience are all key in separating your website from competitors and ranking higher on Google, Bing and other search engines. 

But what is link building? And how do you do it? Well, read on as we break it down below and find out everything you need to know about link building. 

In short, link building is the process of adding hyperlinks on other websites that direct back to your site. 

When this happens, Google notices this and is likely to view your website as a source of knowledgeable information, which indicates that your website provides value and credibility. As a result of this, Google will start ranking you higher up. 

The more links your website has, the more likely it is that it will rank higher in search engine results. Links also play a key role in driving referral traffic to your website, which can help increase your website’s visibility and reach. Links are also the primary way of establishing your websites domain authority.

What you also have to consider is the quality of links being sent back to your website. Take a link from a FTSE 250 company’s website for example. Getting a backlink from a website like this will provide much more value than a website that doesn’t have as much traffic or credibility. 

So, now that you know about link building, how do you do it correctly? There are quite a few things you need to consider. Let’s get into them below. 

Provide Valuable Content

First of all, it cannot be underestimated how important valuable content is for link building. If you don’t have valuable content, no one will want to link to your website. That makes sense, right? 

So, before you even begin to start thinking about building links, make sure to have a solid content strategy in place first. Whether it’s creating blogs, videos, infographics or anything else, make sure you have content on your website that your target audience will find valuable. 

Once you have valuable content on your site, it’s now time to reach out to other websites. Sending emails to high-authority websites in your industry is often a great way to get more backlinks to your website by showing them what you have to offer.

You can also offer to create content for websites in your field to get backlinks in return, which is an outreach approach called guest posting. This is a widely used method, so it’s worth considering. However, in some cases, you may need to pay the website owner to post content on their site. If you’d like some help in this area, we offer a guest post service and have a wide network of global, high authority publishers and websites that we work with to place your articles and secure back links. 

Check Out Online Communities

Although it’s not the first time you often think of it, online communities can be a great place to build links. You can take part in forums, social media groups and other online communities in your industries. 

Why would you do this? Well, by providing valuable information, advice and insights, you gain the trust of the members, making you a high-authority source. As a result, it is likely that they will link to your website when relevant. 

As can be seen above, link building is an extremely important part of SEO, and is invaluable for any search engine marketing campaign.

If you need link-building campaigns that will make a difference, we can help. We are a marketing agency in Kent that can provide you with the assistance and marketing support to improve your website with a high-quality link-building campaign. 

Interested? Contact us today to find out more. 

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Learn why link building is so important for a successful SEO strategy and how to get those all-important backlinks on your website.
Grace Smith
The more links your website has, the more likely it is that it will rank higher in search engine results.