The Seven Deadly Sins of LinkedIn: Your LinkedIn Growth Strategy
Welcome to the seven deadly sins of LinkedIn! We all know LinkedIn is the ultimate professional network, but it’s also a place where people can make fatal errors. Avoid these common mistakes to perfect your LinkedIn growth strategy. Let’s begin!
1) Post and Ghost
Posting content is a great way to increase your visibility, but if you want to make sure your content has the best chance of being seen, hang around on LinkedIn shortly before and after you post. Like, engage and comment on others to boost your reach (and it’s fun too!)
2) The Mystery Photo
If you’re using LinkedIn, make sure you have a photo that’s visible to the public. A blank or hidden profile picture makes it much harder for people to connect with you and your content. Check your settings to make sure we can see your lovely face!
3) Cut and Pasted CV
Don’t just upload your CV and call it a day. Make sure your profile is tailored to your viewer. Make it easy for people to contact you, perhaps share some case studies and ask a colleague or friend to see what they glean from a quick look at your profile.
4) Keeping Quiet
LinkedIn is a social network, so don’t be a wallflower if you want to grow your personal or company page. Engage with people, comment on their posts, and build relationships, this is the perfect way to kick off your LinkedIn growth strategy with a strong start.
If you want to maximize your impact, you need to post content at a regular time. Otherwise, you risk getting lost in the noise and leaving your readers wondering where you went!
6) Vanity Metrics
Don’t get hung up on the wrong numbers, it’s not all about the ‘likes’. If you’re getting incoming leads, then you’re doing something right. Don’t worry about going viral; focus on building connections.
7) Only Using LinkedIn for Recruitment
LinkedIn is so much more than a job board. It’s a place to showcase your skills, build your network, and learn from others. You can meet your next client, business partner or secure coverage in your industry media. Don’t miss out on the opportunities that LinkedIn has to offer.
So there you have it, those are the seven deadly sins of LinkedIn. Avoid these pitfalls, and you’re well on your way to success on the world’s largest professional network – business heaven!
About the Author
Written by Tori Lancaster, Marketing Director at Muve Media & Marketing
If you’re in need of professional and experienced marketers to help jumpstart your Linkedin growth strategy, we can help. Our creative marketing team helps businesses like yours achieve the marketing targets you are striving towards. Contact us today for a free SEO audit or to arrange a call to discuss all your marketing needs.